We build better e-lists
Whether you’re raising money for international relief, advocating against the use of pesticides, recruiting new volunteers or thanking your donors for their generosity, every successful online marketing campaign begins with a great list.
A good list includes the basics - accurate contact information. But a great list, requires much more - an understanding of who your stakeholders are, what they do in their free time, where they “live” online and how they want to hear from you!
At Triplex Interactive our goal is to provide you with the data you need to power your email and social media programs. Contact us today to learn more.
from the blog
Email Acquisition: Science and Art
posted by Jocelyn on Tuesday, June 30, 2009
Couldn’t resist sharing this bit of info with you re: the value of email appends. This quote is from Building an Integrated Online Fundraising Strategy” by Paul Habig, Executive Vice President of SankyNet from Fundraising Success magazine.
E-mail Acquisition: Science and Art
“Now that we all know having an e-mail address for a donor makes a positive impact on his or her giving, how do we acquire more e-mail addresses? Every organization needs to start with its Web site. Make sure you have a prominent, eye-catching “callout” on every page. If you have the ability to segment based on interest or frequency, this will increase your conversion rate. Make sure you keep and send what you promised at the collection point.
A quick way to jump-start an e-mail program is doing an e-mail append. An append uses a third-party commercial vendor to find an e-mail address from a donor’s “land” address. Be aware that these donors aren’t as responsive as other online donors, but the cost is minimal — fast-tracking your integration goals.
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